U. Thiripurasundari, and Dr. P. Natarajan. “Empirical Evidence on Dynamic of Brand Equity: Indian Car Industry”. Indian Journal of Commerce and Management Studies 2, no. 5 (July 31, 2011): 55–69. Accessed September 6, 2025. https://www.ijcms.in/index.php/ijcms/article/view/395.