Ms. Rekha Saraswat (2011) “‘Factors Affecting Impulse Buying Behavior in the Malls Special Reference to Noida City’”, Indian Journal of Commerce and Management Studies, 2(2), pp. 182–190. Available at: https://www.ijcms.in/index.php/ijcms/article/view/96 (Accessed: 13 August 2025).