Dr. Sajid Alvi, Dr. Sanjay Kaptan and Prof. Manisha Jagtap (2022) “Developing Customer Profile: An Essential Tool for Supermarkets”, Indian Journal of Commerce and Management Studies, 3(1), pp. 115–121. Available at: https://www.ijcms.in/index.php/ijcms/article/view/569 (Accessed: 16 August 2025).