Semila Fernandes and Dr. B. R. Londhe (2022) “Working Women and Non–Working Women Buying behavior: Influence of Social Reference Groups on the Purchase of Products – A Review”, Indian Journal of Commerce and Management Studies, 5(2), pp. 91–98. Available at: https://www.ijcms.in/index.php/ijcms/article/view/432 (Accessed: 19 July 2025).