Anulekha Banerjee and Rajib Dasgupta (2017) “Do you bother with the Social Image of a Tea Brand while loading your Trolley?”, Indian Journal of Commerce and Management Studies, 8(3), pp. 63–78. Available at: https://www.ijcms.in/index.php/ijcms/article/view/171 (Accessed: 8 October 2025).