KE ZHENG; JHONY CHOON YEONG NG; KAREN KAI WEN SONG. Antecedents to Effective Implantable Advertising on New Media Targeted at Chinese College Students. Indian Journal of Commerce and Management Studies, [S. l.], v. 8, n. 2, p. 53–57, 2017. Disponível em: https://www.ijcms.in/index.php/ijcms/article/view/185. Acesso em: 22 may. 2025.