ABDUSSALAM P. K.; DR. B. JOHNSON. Celebrity Endorsement in India: Pattern and Trends. Indian Journal of Commerce and Management Studies, [S. l.], v. 7, n. 2(1), p. 19–24, 2016. Disponível em: https://www.ijcms.in/index.php/ijcms/article/view/317. Acesso em: 16 jul. 2025.