DR. SHASHI SINGHAL. Moderating Role of Internal Marketing on Brand Equity in a Service Organization. Indian Journal of Commerce and Management Studies, [S. l.], v. 6, n. 2, p. 20–26, 2021. Disponível em: https://www.ijcms.in/index.php/ijcms/article/view/263. Acesso em: 14 aug. 2025.