DR. SURENDRA SISODIA; SHRI A.V.MORE. Celebrity Communication in Brand Promotions: A Risk and Reward Analysis. Indian Journal of Commerce and Management Studies, [S. l.], v. 1, n. 1, p. 61–65, 2010. Disponível em: https://www.ijcms.in/index.php/ijcms/article/view/21. Acesso em: 13 aug. 2025.