Testing a Model of Business Leader's Inclination toward a Promising Prospective Endeavor – A Study


  • Dr. G. P. Mishra Professor, Department of Management, Birla Institute of Technology Mesra Ranchi Extension Centre, Jaipur, Rajasthan, India.
  • Kusum Lata Mishra Associate Lecturer, Department of Management, Birla Institute of Technology Mesra Ranchi Extension Centre, Jaipur, Rajasthan, India.


Business Leaders, venture, entrepreneurship


In today’s world, people explore new option of recreating themselves apart from getting relieve from the stressful environment, therefore this paper attempts to analyze inclination toward a promising prospective endeavor and tries to understand the customers preferences toward the new concept of recreation through this business venture. This paper explores the entrepreneurial opportunities of starting a new venture by business leaders on pure and fragrant oxygen for the potential customers. The findings of research is based on 200 samples comprising of local population and tourists in the age group of 20-40 years. The result based on pilot study and feasibility analysis provide insight about the feasibility of starting a venture in Oxygen Bar suggesting its futuristic venture in the Middle East region.


Airheads Inc. (2016). Oxygen bar equipment sales. Retrieved November 17, 2016 from http://www.airheadsoxygenbars.com/oxygenbarsale s.html

Altman, N. (2007). The Oxygen Prescription: The Miracle of Oxidative Therapies. Rochester: Healing, 313–14

Breathe O2 (2011). Getting started. Retrieved October 14, 2011 from http://www.breatheo2.com/ gettingstarted.htm

Bren, L. (2002). Oxygen Bars: Is a Breath of Fresh Air Worth It? U.S. Food and Drug Administration (in FDA)

Central Intelligence Agency report (2016). The World Fact Book. Retrieved July 14, 2016 from https://www.cia.gov/library/publications/the-world- factbook/geos/mu.html

Construction World (2016). Kuwait´s first oxygen bar called ´oasis´. ASAPP info global services Pvt ltd. Retrieved January 24, 2016 from http://www.constructionworld.ae/News.aspx?nId=nl hetuv0mww2idgp7ct+ga==&newstype=kuwait-s- first-oxygen-bar-called-oasis-

Consumer magazine (2002). 36(6):9-11). Retrieved December 12, 2002 from https://www.ncbi.nlm.nih.gov/pubmed/12523293

Daller, J. (2017). Oxygen Bars - Is A Breath of Fresh Air Worth It? Retrieved November 22, 2017 from https://www.onhealth.com/content/1/oxygenbars-is-a-breath-of-fresh-air-worth-it

DePalma, A. (1997). Just when you thought air was free, New York Times (June 12, 1997): 7 in the oxygen prescription: The miracle of oxidative therapies by Nathaniel Altman, paperback-March 10, 2007.

Desertcart (2017). Retrieved October 4, 2017 from https://www.desertcart.ae/products/1911527-oxygen-bar-in-a-can-boost-oxygen-natural-energy-22oz-natural-case-12-pack

Drahl, C. (2017). The Highs and Lows of Oxygen, Chemical and Engineering News 86.45 (2008):64

Globenewswire (2017). Global Consumer and Recreational Oxygen Equipment Markets 2017-2023. Retrieved November 12, 2017 from:

Gulf News General (2017). Fresh Air sale, Retrieved December 12, 2017 from http://gulfnews.com/news/uae/general/fresh-air-on- sale-1.403234

Gulf News Oman (2017). In crackdown, Oman issues new rules for shisha cafés. Retrieved, October 22, 2017 from http://gulfnews.com/news/gulf/oman/in-crackdown- oman-issues-new-rules-for-shisha-cafes-1.1834982

GYTS-Oman (2010). Global Youth Tobacco survey. World Health Organization, pp.12 https://globenewswire.com/news-release/2017/09/07/1113864/0/en/Global-Consumer-and-Recreational-Oxygen-Equipment-Markets-2017-2023.html

Khan, F.R. & Krishnamurthy, J (2016). Future proofing of tourism entrepreneurship in Oman: challenges and prospects, Journal of Work-Applied Management, Vol. 8 Issue: 1, pp.79-94, https://doi.org/10.1108/JWAM-06-2016-0008

Koninklijke P (2017). The key benefits of Oxygen therapy. Retrieved October 20, 2017 from https://www.philips.co.in/healthcare/homecare/blog/ benefits-of-oxygen-therapy

Medicinenet (2017). Oxygen Bars: Is a Breath of Fresh Air Worth It? Retrieved October 12, 2017 from http://www.medicinenet.com/script/main/art.asp?art iclekey=21800

MOM. (2005). Third symposium on employing national manpower, Shinas, Oman. Ministry of Manpower.

NSCI (2016). Share of the Tourism Sector in GDP, Retrieved November 15, 2016 from https://www.ncsi.gov.om/Pages/IndicatorDetails.aspx?ItemID=5f%2fvvCzDb8ldx%2fna9W2gMw%3d%3d

NSCI (2017). NSCI study plots economy drivers. Retrieved October 12, 2017 from https://www.pressreader.com/oman/times-of- oman/20170726/281573765762017

Oxygenbars.com (2017). Is breathing oxygen in an oxygen bar harmful? Retrieved November 22, 2017 from https://www.oxygenbars.com/knowledge-center/faq

Porter, H. (2003, September). A Culture of Enterprise. Business Today, 51-52

Reynolds, P. D., Bygrave, W. D., Autio, E., & Arenius, P. (2004). GEM 2003 global report: Babson College.

RIYADA (2018). Retrieved November 15, 2018 from https://riyada.om/en-us/aboutus/Pages/ definesme.aspx

Shihadeh, A. (2003). Investigation of mainstream smoke aerosol of the argileh water pipe. Food and Chemical Toxicology. 2003, 41:143-152

SME Oman report (2016). Support. Partners in progress, Zubair SEC. Retrieved November 14, 2016 from http://www.zubairsec.org/downloads/SME_Oman_ Report_2016_smaller.pdf

Susan, E (2017). Oxygen in a Can: Why Recreational Oxygen Is Gaining Traction. Retrieved November 02, 2017 from https://www.marketresearch.com/oxygen-in-a- can-why-recreational-oxygen-is-gaining-traction

Times of Oman (2016). Oman health: Cigarettes and shisha fuelling lung cancer rise. Published on January, 31, 2016. Retrieved July 20, 2016 from http://timesofoman.com/article/76573/Oman/Health/ Lung-cancer-to-lead-to-cancer-diseases-in-coming-years-due-to-widespread-of-shisha-cigarettes-use- indisqussion-0disqussion-0disqussion-0

UNDP (2004). Unleashing entrepreneurship: Making business work for the poor: Report to the Secretary-General of the United Nations by the Commission on the Private Sector & Development. New York: UNDP. 1 March

Webmd (2017). The Rise of Oxygen Bars. Retrieved November 12, 2017 from https://www.webmd.com/balance/features/rise-of-oxygen-bars#1

WHO (2003). WHO study group on tobacco product regulation (TobReg). pp. 3. Retrieved July 12, 2003 from http://www.who.int/tobacco/global_interaction/tobre g/Waterpipe%20recommendation _Final.pdf

World Bank Report (2010). Doing Business 2010. Washington, DC: The World Bank Group, IFC and Palgrave MacMillan




How to Cite

Dr. G. P. Mishra, & Kusum Lata Mishra. (2021). Testing a Model of Business Leader’s Inclination toward a Promising Prospective Endeavor – A Study. Indian Journal of Commerce and Management Studies, 11(1), 20–31. Retrieved from https://www.ijcms.in/index.php/ijcms/article/view/47