Benefits of Management Research to Industries: Case Study Method
Keywords:
Management Research, Commercial Application, Customer SatisfactionAbstract
Management Research is a form of systematic inquiry that contributes to knowledge in the field of management. It is also about searching systematically for solutions to management problems. Research may also bring less tangible benefits - perhaps in the shape of knowledge about the market that may be useful to the business in future but doesn't have an immediate commercial application. In this study benefit of Management research has been studied with the help of case studies of various industries. For the conclusion part it has been proven that Management research helps to industry for customer satisfaction, for boosting sales, for partnership process etc.